Question 1

Why Six, and Not a Longer Checklist?

Accepted Answer

Because a fifty-point audit gets read once and actioned never. These six are the ones that decide whether a technical buyer can complete the job they arrived to do. Everything else on a typical audit is downstream of them.

Question 2

Does This Only Apply to Electronics?

Accepted Answer

No. The buying behaviour is the same wherever products are selected on engineering parameters, including industrial automation, MRO, fluid power, HVAC, test and measurement. The vocabulary changes: those buyers say product finder or spec-based filtering where an electronics engineer says parametric search. The capability is identical.

Question 3

We Already Have Search. Doesn't That Cover Capability One, Part Search?

Accepted Answer

It depends where it works. The test is whether the same attribute narrowing works from browse, from your site search box, and from a buyer landing on a category page from Google. Most sites pass the first and fail the other two, which scores Partial.

Question 4

Do We Need All Six?

Accepted Answer

Most of our clients never need capability five, the branded cart. Roughly the same proportion never intend their buyers to transact on their own site at all. They need engineers to find the right part, see live availability, and submit an RFQ or a sample request. The sale closes off-site. Part search, distributor stock and pricing, BOM and RFQ, and visibility to AI assistants (capabilities one, two, three and six) are where the value is for them.

Question 5

Do You Need Access to Our Site?

Accepted Answer

No. We read only public pages. Your live site and backend are never touched, and nothing behind a login is attempted.

Rating	What it means	What you do about it
Present	A buyer can complete the task on your live site today, from the entry points they actually use.	Nothing. It is working. Protect it in any replatform.
Partial	The capability exists but breaks in a common path: one entry point, one device, or one step in the flow.	Usually the cheapest wins on the whole list. The mechanism is already there.
Missing	A buyer cannot complete the task at all. There is no partial credit for intent.	Scope it properly. These are the items that change the numbers.

THE MODEL