Implementation
Weeks, and here's what we need from you.
Every vendor in this category sells the launch. Almost none of them describes the second year, the SLA, the roadmap cadence, the upgrade path, and who you call at four in the afternoon when a feed stops. That is most of what you are actually buying.
Marketing takes over content on day one after go-live. If they are still filing tickets a month later, the project did not land.