Port size, pressure rating, flow, seal material, temperature range, mounting. A buyer who knows all six should be able to reach a shortlist in one screen rather than working down a product-line hierarchy that was designed for your org chart.
Same engine as our electronics catalogs, in the vocabulary your buyers actually use.
A hydraulic valve and a ceramic capacitor have nothing in common except the thing that matters to us: the buyer chooses on numeric parameters and constraints, and the catalog either supports that or forces them into a tree. Every capability on this platform was built for that behaviour.
What we change for this market is the language. Terms borrowed from electronics read as borrowed, and buyers notice. Product finder, spec-based filtering, selector guide, guided selling. Those are the words your market uses, and they are the words on the page.
A decision tree that cannot be filtered, indexed, updated or measured. Usually the highest-value thing to rebuild first.
The buyer completes the configuration and then has nowhere to go but a contact form with no context attached.
Stock exists three miles away and the website cannot say so, so the buyer calls a competitor who can.
A page about a product family, with no separate page for each part that search engines or AI assistants can find.
Engineers select by attributes, not by category tree.
Live distributor pricing and availability, on the page.
Where an engineer's parts list becomes a sales opportunity.
Present, Partial or Missing, each rating followed by the specific observation behind it. Five business days, and there is no call first.